Clear examples of lead data formats. Buyers can review field mapping, JSON samples, CSV layouts, and API-ready structures for easy integration.
Set your filters, choose your delivery method, and start receiving leads.
All leads pass validation, dupe checks, and compliance filters before delivery.
Buyers control filters, caps, delivery windows, and routing rules.
Every lead includes full borrower consent and submission timestamp.
Lead Data Structure and Sample Formats
Field Mapping Overview
Lead data follows a simple, consistent structure. Each field is clearly labeled and mapped so buyers can integrate leads into their CRM, dialer, or internal system without custom development.
Set your filters, choose your delivery method, and start receiving leads.
Standard Fields
Standard fields include name, phone, email, property details, loan purpose, credit range, occupancy, and state. These fields appear in every format—JSON, CSV, and API.
JSON Sample
JSON format is used for API delivery and technical integrations. It includes clean key-value pairs for fast parsing and routing.
CSV Sample
CSV format is used for email or CRM imports. Each column represents a field, and each row represents a lead. CSV files are compatible with most dialers and CRM systems.
API Structure
API delivery uses a simple POST structure with standard fields. Buyers can map fields directly into their system. The API format supports fast delivery and clean routing.
Consistent Formatting
All formats use the same field names and structure. This keeps integration simple and prevents mismatches between delivery methods.
Set your filters, choose your delivery method, and start receiving leads.
- Onboarding Steps
- Compliance & Policies
- Become a Lead Buyer