Straightforward answers to the most common buyer questions. Lead flow, pricing, filters, delivery, compliance, and setup explained in simple terms.
Set your filters, choose your delivery method, and start receiving leads.
All leads pass validation, dupe checks, and compliance filters before delivery.
Buyers control filters, caps, delivery windows, and routing rules.
Every lead includes full borrower consent and submission timestamp.
Lead Buyer FAQ
How are leads generated?
Leads come from borrowers who complete the Loan Options Form. Each lead includes borrower‑provided consent and the information they submitted.
Set your filters, choose your delivery method, and start receiving leads.
How is pricing determined?
Pricing is based on lead type: exclusive, semi‑exclusive, shared, or aged. Filters do not change the price. Only lead type affects cost.
How long are exclusive leads exclusive for?
Exclusive leads are exclusive for 72 hours. This is the industry‑standard window. You are the only buyer who receives the lead during this 3‑day period.
Do filters increase the price?
No. Filters like credit range, loan purpose, occupancy, property type, or state do not change the price. Filters only route leads to the correct buyers.
How are leads delivered?
Leads are delivered through email, CRM, or API depending on the buyer’s setup. Delivery settings can be updated at any time.
What quality checks are used?
Leads pass through validation, dupe checks, and compliance filters. Invalid, incomplete, or non‑compliant submissions are removed automatically.
What consent is included?
Borrowers provide consent at the time of submission. Buyers receive the consent language with every lead.
Can I set caps or schedules?
Yes. Buyers can set daily or weekly caps and choose delivery windows. These controls help manage volume and follow‑up.
Do you support ping‑post?
Yes. Ping‑post is available for buyers who use bidding systems or dynamic routing.
How do I get started?
Buyers complete onboarding, verification, delivery setup, routing, and caps. Once complete, leads begin flowing based on the buyer’s settings.
Set your filters, choose your delivery method, and start receiving leads.
- Onboarding Steps
- Compliance & Policies
- Become a Lead Buyer